my Bike BrightZ (flashing LED lights) demo

Here's a video I shot to show the effectiveness of the Bike BrightZ at night. Watch it and judge for yourself.



Just for clarification, I mounted two lights on the bike in the video, one on the left and one on the right of my rear rack, pointed at an angle to the rear. If I was to do this permanently, I think I would have used two of the Bike BrightZ red flashing LEDS rather than a yellow and green as shown in the video.

Bike BrightZ can be ordered online for $19.99 each with free shipping in US and Canada.

Here's what I found from my testing evaluation on adult and kids' bicycles (note: Bike BrightZ provided me with samples for my testing and evaluation - I did not purchase these nor receive compensation for this review)...

PROS:
Fairly easy to install.
Reasonably-priced.
Package comes complete with batteries.
Easy to operate.
Different LED colors available.
Multiple flashing patterns (or steady).
Kids love them - it's easy to get them to use them.

CONS:
The unit can rub against down tubes and scratch paint when grit gets between unit and the bicycle tubes.
Since it mounts low, it could be obscured by mud/muck/sand/grit/grime.
It might not fit flush on more radical designed frames or curvy frames or smaller kids' bikes.

BOTTOM LINE:
I am of the opinion that any visual enhancement in low light or dark conditions, especially as a bicycle commuter, is a good thing. This said, this product would be a good thing to consider in your "visibility toolbox" along with a headlight and flashing rear red LED or reflector (per many states' laws). Additional reflectors and/or lights are also beneficial. I would avoid the colors other than red, and especially not combine the red and blue Bike BrightZ, as to avoid drivers thinking you're posing as a cop.

As for kids' use of this product, there is a coolness factor that they really enjoy which makes it easier to get them to turn them on. (Note: the kids sampling this were 5-7 years-old and were not actually riding in the streets at night).